There Won't Be Spam Ads in the Future – Thanks to AI

AI is changing internet marketing, and it’s going to kill spam ads completely.

Let’s define spam ads: they’re the ads you didn’t ask for and don’t care about, but they still show up in your feed.

People are tired of seeing irrelevant ads. The old playbook—broad targeting, generic messages—doesn’t work anymore. To get someone’s attention today, you need to say something they actually care about. That means showing relevant messages to the right people, across the right channels.

The next logical step? Personalized marketing for everyone. Data providers are already gathering more intent data, and software will use that to generate ads and messages tailored to each person. Not just by audience segment—by individual.

This is already starting. Smarter companies are doing it now. The rest will catch up once they realize their marketing is falling flat. The answer will be obvious: more personalization.

And when that happens, even people who never buy from ads will start clicking, booking calls, and signing up—because the message will feel like it was made for them.