Ask HN: How to find a non-technical co-founder/sales person?

Hey HN, so I've got a product that I feel is a good product that can sell well. I've had some sales, and some customers in the pipeline, but I also work full-time in a programming role which I very much enjoy.

Where can I find someone who wants to do sales for a software? The software itself is useful and part of a very big product category, but it's marketed extremely poorly in my opinion (marketed by me I mean).

I don't really have friends who I think will be a good fit at all. Most of them don't work in software/tech.