> It would surely sell more if people would actually explain what the game is, without using niche words like "sokoban".

Sure, sure. Here's the annotated second paragraph from TFA:

  When game designer <Stephen Lavelle> [0] (Increpare Games) released Stephen's Sausage Roll back in April 2016, it was accompanied by <a trailer> [1] that showed almost nothing about the game, yet word still spread quickly. Puzzle developers and fans praised the game for its impeccable design, teasing out layers of deep puzzling and mind-expanding discoveries from so few puzzle elements. It was also renowned for its uncompromising, yet always fair, difficulty curve, with immensely challenging puzzles from the very start. These sentiments are still held to this day, as this beloved sausage-pushing sokoban continues to influence new generations of puzzle developers, <inspiring some of the best sokoban games> [3] ever made and introducing "Sausage-likes” to the puzzle vernacular.

Clicking link [3] leads us to a page that has this as its first paragraph:

  Sokoban games, also known as block-pushing or box-pushing games, are turn-based puzzle games in which you control a character pushing or moving objects around on a grid. The genre has origins in the 1982 game Sokoban, designed by Hiroyuki Imabayashi, in which you have to push boxes around a warehouse onto designated targets. The japanese word 倉庫番 (“sōkoban”) translates to “warehouse keeper”.

Incidentally, link [3] is repeated in the final paragraph of TFA, which I will also copy and annotate:

  Learn more about Stephen's Sausage Roll in <our database of thinky games> [4], where you can also find <similar games> [5] and some of the <best sokoban games ever made>. [3]

Link [4] is pretty clear about what the game is. Did you bother to click it in order to "[l]earn more about Stephen's Sausage Roll", as it invites you to do?

[0] <https://increpare.com/>

[1] <https://www.youtube.com/watch?v=lCNqYLGwqxU>

[3] <https://thinkygames.com/lists/best-sokoban-games/>

[4] <https://thinkygames.com/games/stephens-sausage-roll/>

[5] <https://thinkygames.com/games/stephens-sausage-roll/similar/>

Stephen's Sausage Roll remains one of the most influential puzzle games